Do You Know Where to Start in Growing Your Business?

09. 04. 15

By Sheela Masand

“I just don’t know where to start”

This is one of the common answers I hear having asked the question – how can I help you?

So in my business, practitioners are coming to me to help them grow their businesses/practices which generally means they need clients.  They are heart centred service professionals and the fact that you are part of this community, I imagine you are one of these too and can relate.

You may have just the same question too.

Where to start?

Well, there are no hard and fast rules as far as I am concerned, but one of the most helpful places to start is to ask yourself WHY?

The big why.

The reason you took that training and paid all that money and spent all that time.   What inspired you to do that?

My guess is that it is because you experienced some type of transformation in your life and so you want to go and share that with others because it has been so life changing for you.  It might be a health issue, a relationship struggle, a financial challenge or a mental/emotional situation.  Whatever it is, I encourage you to write it down and dig deep.

This is the fuel for your journey of growing your business.  At least it’s one type of fuel I know of that works.  When you really dig into your big why, your reason for embarking upon the road less travelled (not the traditional job route), you will feel the inspiration and the next step ie, where to start, will most likely reveal itself to you.

There are a couple of reasons I see why this happens.

  1. As you explore the question ….. WHY ….. your thoughts are changing and so are your feelings.   Generally this leads to feelings of inspiration as you uncover the reasons why.
  2. You will feel more connected to the Source/Universe/God as old habitual thinking of overwhelm or confusion drop away. This leaves space for new thoughts to emerge and the first step to be seen.

Ever feel like giving up?

Your big why is what will keep you going in times you feel like giving up, that’s why it’s so important to write it down and keep it somewhere you can refer to when required.   We all have those times we feel like throwing in the towel.  Yours might sound something like:

“I’m just not good enough”  ……or

“nobody will ever work with me” ………..or

“why do I keep struggling when I could just get a job?”

This is completely “normal” and normal in this context means you are not the only one!  I speak to lots and lots of solo-preneurs who feel like giving up many times over and yet something keeps them going (most of them anyway).

They remember WHY they chose to do their “thing” whether it’s coaching, massage, teaching, homeopathy or creating dream weekends for people.  Quite often they remember how it felt to them to not have the solution to the problem they had and if they hadn’t found that particular service, their lives would not have changed.

Remembering the big WHY is what gets most practitioners jumping out of bed in the morning and raring to take action.

Me too!

Here’s a little of my BIG WHY shared with the intention of helping you get yours written.

I love to help people who love to help people!  I love knowing that for each person I can support with their work, there is a ripple effect through the work they are doing and so it goes on rippling out in the world.  I also know that what I do is not just about business.  My work helps on a very personal level too and that ripples out within a person’s personal life too.

My aim through sharing the understanding of the Three Principles is specifically to help end unnecessary human suffering.  As I watch and listen to what is happening in the world, I quite often question us as a species, why do human beings cause so much destruction and pain and how can I help to change it?  I always come back to the same answer.  The reason I see that this is happening is because of a simple misunderstanding.

When I hear stories of young girls being sold into prostitution, my heart is so heavy it hurts and I ask why again.  Why would one human being do this to another human being?  What is wrong with them?  And then I remember again.  The misunderstanding.  That’s WHY I do what I do.

So if I can help in some way to open people’s eyes to the misunderstanding and point them in the direction of how it all works, then that’s what I want to do.

That’s what I am doing and that’s what keeps me going when I feel like it’s all too much or too little, or that little voice tells me I’m just not good enough at what I do.

So what’s your BIG WHY?

I encourage you take 10 minutes to uncover it. Please don’t underestimate the power of knowing your BIG WHY, it really can reveal your next step to growing your heart centred business.

I’d love to hear your BIG WHY.  Please share with the community either on the blog knowing that this inspires others, or if it’s not for public consumption, send me a private message by hitting reply to this email.